Press

Cornell Chronicle

Big Idea finalists to pitch their ideas April 15 (April 6, 2011)

From beautifully designed wind turbines to cafeteria plates that help students eat healthier meals, the 12 finalists in this year’s “Big IDEA” competition have dreamed up creative notions for products and services to make our lives better. [...]

One idea, for example, is “WhatNext,” developed by Rocky Li, Alexandra Ruby and Phoebe Yu, all Class of ’12, which would aggregate entertainment options into a mobile phone and Web app to allow people to see the options for spending the rest of their day. It would come in handy, they say, if you’re in a city for a day without plans and want to find a list of what’s going on.

Elevator pitch contest includes ideas for campus umbrella kiosks and shoes with adjustable heels (November 1, 2010)

The Third Annual Elevator Pitch Contest in Barnes Auditorium Oct. 26 [...] is based on the idea that an entrepreneur has only a few minutes, such as the time spent on an elevator ride, to catch a potential investor’s interest [...]

Phoebe Yu ’12 won third prize and $50 for her idea for an online or mobile phone system that would offer consumers ideas for social and leisure activities based on local community and business event calendars, weather and personal preferences.

ILR News Center

Student Team Wins First Place; Third place at “HR Games” also goes to ILR (March 12, 2010)

An ILR team placed first in the Northeast Regional Human Resources Competition.

The contest was held at Shippensburg University in Shippensburg, Pa., on Saturday.

It was sponsored by the Society for Human Resource Management, the world’s largest professional association devoted to human resource management.

Twenty-four teams competed.  Phoebe Yu ’12, Soolean Choy ’12, and Pitchaporn Liwjaroen ’11 are members of the ILR team that defeated Shippensburg in the finals.

The Cornell Daily Sun

Founded in 1880, The Cornell Daily Sun, one of the nation’s oldest daily college newspapers and one of the strongest organizations on campus, is and always has been completely independent from Cornell University. The newspaper serves the Cornell campus and its surrounding community in Ithaca, New York.

Cornell Wins Human Resources Games (March 11, 2010)

“It was hilarious when we went head to head because we both know the same stuff. So it became a matter of who got to the buzzer first,” said Yu, who also works for The Sun’s business department. “I’m trigger happy.”

Yu, Choy and Liwjaroen’s team advanced to the finals, where they took on Shippensburg. According to Yu, the final round was close and SHRM headquarters had to be called to settle a challenge, which resulted in Shippensburg losing 800 points and allowed Cornell to take the title.

“We didn’t even know, but we each got a $500 scholarship and a free trip to the National Conference in San Diego,” Yu said.

Profs and Students Analyze Upstate ‘Brain Drain’ (November 20, 2009)

“Work/Play/Stay,” conference at Syracuse University: the three-day event joined 36 students from the University of Rochester, Syracuse University and Cornell to find creative solutions to stop the flight of student talent post-graduation.According to [Professor Deborah] Streeter, the conference tried to “understanding and looking for ways of overcoming the barriers recent college graduates for beginning business in our areas.”

Phoebe Yu ’12, one of Cornell’s representatives at the conference, said she believes the “Ithaca community is not truly feeling the impact of its great student population.”

Yu said that through more local internships, students in the Upstate region may strengthen their relationship with the community.

S.A. Council Seeks More Student Input (October 19, 2009)

In an attempt to enhance its communication with the student body, the Student Assembly recently created the Student Innovation Council to put student ideas into practice more effectively.

Matt Koren ’12, co-chair of the council, said that the main goal of the council is “making student ideas happen.” Phoebe Yu ’12 co-chairs the council with Koren. Both of them also work in The Sun’s business department.

“[The] council will act as a mechanism to help the Student Assembly implement ideas proactively, instead [of] reactively,” they stated in a joint e-mail.